Whether it’s planning a rebrand or reworking your marketing strategy, a good partnership with an effective creative agency can help your business grow.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. – Steve Jobs
As a business owner, choosing the right creative agency is a daunting task. You know you want help with a rebrand or a marketing campaign; but with so many creative agencies out there, how do you know your are choosing the right one for you.
1 The pre-pitch process
Before you search, work out your objectives and how you think this project will meet them. Your plan don’t need to be in depth – The creative agency will help with this – but setting clear goals will give both parties a good starting point.
Next, ask your network for referral of creative agency and research each leads carefully. Though I would advice a local agency, but technology has made it possible to work with agencies globally.
Keep in mind that your research should consist of the agency’s previous work and case studies. Look into what others are saying about this particular agency – which will take us to our next step.
2 Developing relationships
Before you start anything, it is helpful to ask for a “chemistry meeting”. This will help better evaluate whether this creative agency will be a good fit for your team are not.
Having a creative agency developing a good relationship with you and your team is very important, because that will have a big impact on their productivity.
3 The Pitch
In most cases, a creative agency do charges for creative solutions. Your primary goal is to find a professional, trustworthy creative agency that you can develop a strong relationship with. Every creative agency are capable of getting the job done, but every creative agency does not fit every team. We believe we may be the right fit for you – reach out to us now!
