The power of corporate identity

Some words about business cards

Your business card can be considered one of the most important marketing tools that you have. With it, you are giving your contact information to potential clients or existing customers to make them loyal. In order for the business card to do its desired job, it must be professional, attractive and memorable.

Core design principles

  • Alignment, Contrast, Proximity, and Repetition
  • Strategic alignment of text and graphic elements provides a visual connection for the reader.
  • Contrast is Key: Colors, Form, size, Weight, and White Space
  • Consider Proximity: Rule of Thirds, Organizing, and grouping
  • Repetition Rules: Consistency, Visual Interest With Repetition, and Tying it Together


Applying these basic steps on your business card design, can have a great impact on the message you trying to portray.